INBOUND MARKETING FOR MANUFACTURING BUSINESSES: 7 Key Activities

Read about seven inbound marketing activities that manufacturing businesses can implement to generate more leads without breaking the bank.

Activity #1: Publish blog posts on your website (once per week if possible)

Publishing blog posts on your website is one of the most effective ways to generate traffic and leads from inbound marketing activities. Not only does it help you attract new visitors to your website, but it also gives you a chance to showcase your products or services in a more informal setting.

If you’re not sure what to write about, consider creating blog posts that answer common questions your customers have, or that provide helpful tips and advice related to your industry. You can also use your blog as a way to announce new products or services, or to showcase customer testimonials and case studies.

Activity #2: Create and publish informative videos (at least once per month)

Creating informative videos is another great way to generate leads from inbound marketing activities. In fact, according to HubSpot research, including a video on a landing page can increase conversion rates by 80%! Not only that, but people are more likely to watch a video than read an article or blog post (especially if it’s more than a few paragraphs long).

When creating videos, be sure to include a call-to-action (CTA) at the end of each one, such as asking viewers to subscribe to your YouTube channel or visit your website. You can also embed your videos on your blog or website for even more exposure.

Activity #3: Optimise your website for search engines

One of the best ways to generate leads from inbound marketing activities is to make sure your website is optimised for search engines like Google. This means including relevant keywords in your site’s content, titles, and meta tags, as well as creating compelling page descriptions that will encourage people to click through to your site.

If you’re not sure how to do this, consider hiring a professional SEO consultant or agency to help you. In the meantime, there are plenty of resources available online that can help get you started, such as the Google Webmaster Guidelines.

Activity #4: Set up Google Analytics

If you’re not already using Google Analytics, now is the time to set it up! This free tool allows you to track your website traffic and see where your visitors are coming from. This information can be extremely valuable in helping you adjust your inbound marketing activities accordingly.

There are many benefits of using Google Analytics, but here are a few of the most important ones:

  • You can track your website's performance. Are you getting enough traffic? Where is it coming from? What pages are people spending the most time on? Google Analytics can help you answer these questions and more.

  • You can understand your audience better. Who are your visitors? What are their interests? Where do they live? Again, Google Analytics can help you answer these questions and more.

  • You can improve your inbound marketing strategy. By understanding what's working and what isn't, you can make changes to your website and marketing campaigns that will lead to better results.

    To get started with Google Analytics, simply create a free account and then add the tracking code to your website. Once it’s set up, you can begin tracking your website traffic and performance.

If you are a manufacturing business owner or marketing manager, chances are you’re always looking for ways to generate more leads and grow your business.

Inbound marketing is a great way to do this, but it can be costly and time-consuming if not done correctly. That’s why we’ve put together a list of seven inbound marketing activities that manufacturing businesses can do each week to generate more leads without breaking the bank.

To conclude

By implementing these seven inbound marketing activities into your weekly routine, you’ll be well on your way to generating more leads and growing your manufacturing business. Just remember to be patient as results from inbound marketing can take some time to achieve. In the meantime, focus on producing high-quality content and promoting it through a variety of channels.

Inbound Marketing is not a one-time effort, but rather it's a continuous cycle of planning, creating, distributing, and measuring content that brings your target audience from awareness to purchase, therefore, keep in mind these inbound marketing activities for manufacturing businesses on a weekly basis for better results.

Activity #5: Create and distribute email newsletters

Another great way to generate leads from inbound marketing activities is to create and distribute email newsletters. This can be a fantastic way to stay top-of-mind with your target audience and keep them up-to-date on what’s going on with your business. When creating your email newsletter, be sure to include a mix of content, including blog posts, product updates, industry news, and special offers.

You should also make it easy for recipients to share your newsletter with others by including social sharing buttons. To get the most out of your email newsletter, we recommend sending it out on a regular basis (at least once per month) and segmenting your list so that you’re only sending relevant content to each group.

Activity #6: Leverage social media

Social media is another useful tool to generate leads and promote your manufacturing business. In fact, according to a recent study, nearly 60% of marketers say that social media has helped them to increase their sales.

Below are just a snippet of reasons as to why social media is such a handy tool to include in your inbound marketing strategy:

  • Use social media to tell your story. Share who you are, what you do, and why you do it.

  • Be helpful and informative. Provide value to your followers by sharing helpful tips, industry news, and resources.

  • Be active and engaging. Post regularly, comment on other people's posts, and join in on relevant conversations.

  • Use social media to drive traffic to your website. Include links to your website in your posts, and make sure your website is optimised for conversion.

    When using social media for marketing purposes, it’s important to create a mix of content that includes both informative (e.g., blog posts) and promotional (e.g., special offers) pieces. You should also make sure you’re active on a variety of different social media platforms, including Twitter, Facebook, LinkedIn, and Instagram; however, only concentrate on the social platforms where you know your target audience is congregating. To get started with social media marketing, we recommend creating a social media calendar that outlines the specific content you’ll be sharing on each platform and when. This will help you stay organised and ensure that you’re consistently sharing fresh, relevant content with your audience.

Activity #7: Monitor your social media channels

Finally, don’t forget to monitor your social media channels! This is a great way to see what people are saying about your brand, as well as to generate leads and build relationships with potential customers. Be sure to set up Google Alerts for your brand name so you can quickly and easily track any mention of it online.

You can also use tools like Buffer or Sprout Social to help you manage and monitor your social media accounts. Inbound marketing is a term that describes the process of attracting customers to your website or blog through organic means, such as search engine optimization (SEO), social media marketing, and content marketing.

Need support or advice on any of the above activities?